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From Concept to Nationwide Rollout
Built on Hustle.
Proven by Decades.
From selling roses in a Long Island nightclub to orchestrating
thousands of brand activations across New York State
- this is the story of how one founder's instinct became a 35-year legacy.
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The Team Driving Every Activation
Experienced across operations, staffing, and execution -
driving programs across every market.
The Advisors Behind the Vision
Strategic leaders guiding long-term growth,
operational excellence, and the future of experiential execution.
35 Years at
a Glance
Over 35 years, Hart has expanded its reach, workforce, and operational scale to
support brands across every major New York market.
1991
Founded
On-premise promotions for major beer, wine, and spirits brands. Operating in the biggest nightclubs on Long Island.
1994
Larry Golus Joins
The partnership that brought structure to creative chaos - and still anchors the company today.
1995
Regulatory Shift
State liquor regulations change to allow spirit samplings in off-premise retail, transforming the business landscape.
1997
NYC Expansion
Manhattan office opens. Multi-state programs launch for Stoli, Black Haus across NY, MA, CT & PA.
2000
Tech Investment
Event technology and reporting systems implemented - laying the foundation for what becomes HEMS.
2008
Upstate Expansion
Hart expands statewide representing Southern Glazer's, Empire Merchants, and DeCrescente Beer Distributor.
2026
Full Operations & HEMS
25 FTEs, 5,000+ Brand Ambassadors, senior leadership team, and the launch of HEMS - Hart's proprietary platform.
Need clarity?
Start here
Answers to common questions about
working with Hart.
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