From Concept to Nationwide Rollout

Your Brand Activations at Scale, powered by HEMS.

For brands, marketing teams and trade teams running sampling events, retail activations, and launches - delivered with speed, compliance & full visibility.

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What We Do

One network for every activation.

From single store sampling to coast-to-coast launches - HART delivers the same standards everywhere

Introducing

Lamatic 3

What We Do

Turn Domain Expertise into Reliable AI Agents

AI middleware for teams to build Agents visually, Deploy on Serverless, and Optimize
continuously while we handle the rest.

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Talk to Sales

Why Hart

Execution Without

Operational Friction.

Deploy trained ambassadors, manage multi-market programs,

and monitor every activation through HEMS.

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$74M+

in cumulative revenue managed

340+

Active clients

$3.96

cost per consumer reached

41,000+

Events/year

Activations We Execute

From single

activations to nationwide rollouts.

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Product Launches

End-to-end coordination across markets and venues

Retail Activations

In-store programs that move sell-through and visibility

Trade Shows

Booth staffing, lead capture, and post-event analytics

Sampling Events

High-throughput product trials with field-level reporting

Product Launches

End-to-end coordination across markets and venues

Retail Activations

In-store programs that move sell-through and visibility

Trade Shows

Booth staffing, lead capture, and post-event analytics

Sampling Events

High-throughput product trials with field-level reporting

How It Works

From request to

Activation.

A streamlined process designed for

speed, quality, and full visibility for your brand.

Full-Service Agency

Hart is a full-service promotional marketing agency with more than three decades of experience delivering high-impact brand engagement programs.

Geographic Reach

Operates across Metro, Long Island, and Upstate New York with scalable teams and expertise across on- and off-premise markets.

Scale

25 full-time employees, along with 5,000+ trained brand ambassadors, drive nationwide brand activation and customer engagement across New York State.

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Request

Submit Your Request

Share your event details, including location, dates, and staffing requirements. Whether it’s a single activation or a multi-market rollout, we capture everything needed to get started quickly.

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Build

We Build Your Team

We source and assign trained brand ambassadors aligned with your brand, market, and compliance needs. Every team member is vetted, prepared, and ready to represent you on the ground.

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Activate

Activation & Reporting

Your event goes live with full operational support. Track progress, monitor performance, and access post-event insights through HEMS for complete visibility.

Industry Coverage

Built for Brands Across

Every Category

Supporting experiential campaigns across wine, spirits, beauty, lifestyle, and emerging consumer categories.

01

Wine & Spirits

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Experienced Brand Ambassadors for tastings, on-premise activations, liquor store demos, and consumer education programs.

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Nationwide ambassador staffing

Compliance-ready event execution

Real-time HEMS reporting & insights

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Details

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CPG & Retail

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Drive product awareness and retail performance through in-store demonstrations, sampling campaigns, merchandising support, and shopper engagement.

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In-store product demonstrations

Retail merchandising support

Sales performance reporting

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Details

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Beer & Beverage

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Deliver engaging sampling programs, brewery activations, retail promotions, and event staffing that increase brand visibility and consumer engagement.

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On-premise brand activations

Sampling & promotional events

Live performance tracking

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Details

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04

Lifestyle & Wellness

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Support wellness brands with knowledgeable ambassadors, experiential marketing, product education, and community-focused consumer experiences.

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Wellness product education

Experiential brand activations

Consumer engagement reporting

Get Started

Details

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05

Trade Shows & Events

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Provide professional event teams for trade shows, conferences, expos, and corporate events with seamless execution from setup to reporting.

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Professional event staffing

Booth management & lead capture

Post-event reporting & analytics

Get Started

Details

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The HEMS platform

One operating system for every activation.

The Hart Experiential Management System gives clients, partners, and

field talent a single source of truth from booking to payout.

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Strategic Performance Dashboards and Insights

What’s Included

Live program visibility

Ambassador performance tracking

Post-event reporting

Survey data collection and analysis

Activation Services and Brand Experiences

What’s Included

In-store and on-premise brand activations

POS displays and product sampling

Engraving, calligraphy & custom experiences

Photo booth activations

Multi-Market Program Executions and Targeting

What’s Included

Geofencing and geotargeting campaigns

Nationwide staff coordination

Centralized program planning

Unified execution across markets

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Frequently Asked Questions

Need clarity?

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Answers to common questions about

working with Hart

Didn't get the answer you were looking for?

Keith Hart

Founder & CEO at Hart Agency

We will be happy to answer! It should take between 1 to 2 working days.

24hr avg. response

35yrs of answers

"At the end of all of it - every deal, every risk, every reinvention - the people are still the reason. You don't build something that lasts 35 years by accident. You build it by choosing, again and again, to move forward - even when the path isn't clear. Especially then."

One network for every activation.

Turn Domain Expertise into Reliable AI Agents

Execution Without

Operational Friction.

Activations We Execute

Product Launches

Retail Activations

Trade Shows

Sampling Events

Product Launches

Retail Activations

Trade Shows

Sampling Events

From request to

Activation.

Request

Submit Your Request

Build

We Build Your Team

Activate

Activation & Reporting

Built for Brands Across

Every Category

Consulting & Strategy

Consulting & Strategy

Consulting & Strategy

Consulting & Strategy

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Wine & Spirits

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02

CPG & Retail

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03

Beer & Beverage

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04

Lifestyle & Wellness

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05

Trade Shows & Events

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One operating system for every activation.

Tell us about

Your Activation.

Need clarity?

Start here