From Concept to Nationwide Rollout

Insights

Hart Agency Welcomes Irished Up to Our Growing Brand Portfolio

Built to simplify staffing, scheduling, reporting, compliance, and program management for experiential teams nationwide.

See What We Do

Category

News & Partnerships

Topic

Irished Up Brand Launch

Date

August 4, 2026

Reading Time

5 min

Stay Connected for Insights 

Get the latest insights straight to your inbox.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

We are excited to announce a new partnership at Hart Agency.

Please join us in welcoming Irished Up, the world's first Nitro Cold Brew Irish Coffee in a can, to our growing family of premium beverage brands. Hart Agency is proud to represent Irished Up through experiential marketing activations across New York and New Jersey, introducing this innovative ready-to-drink beverage to consumers through engaging tastings and memorable brand experiences

Meet Irished Up

Irished Up is redefining the Irish coffee experience by combining premium ingredients with innovative brewing technology to create a smooth, ready-to-drink cocktail unlike anything else on the market.

Each can features:

Rich, premium Colombian coffee beans that are expertly roasted and cold brewed

Small-batch craft Irish Single Malt Whiskey

Nitro infusion that creates an exceptionally smooth, creamy texture with a beautiful cascading head when poured

Whether enjoyed during brunch, at an afternoon gathering, before an event, or as an evening indulgence, Irished Up delivers a premium Irish coffee experience that's ready whenever you are.

As the brand says:

"Your brunch. Your afternoon. Your day. Your night. Your coffee. Your world... It's all just been Irished Up."

Bringing the Brand to Life

At Hart Agency, we believe the best brands are experienced, not just seen. Through interactive sampling events, knowledgeable brand ambassadors, and engaging consumer activations, we'll help introduce Irished Up to new audiences while creating authentic connections that inspire trial, excitement, and brand loyalty.

Our team is committed to delivering the exceptional execution Hart Agency is known for by combining energy, education, and professionalism at every activation. Every interaction is designed to create memorable consumer experiences that drive awareness, encourage product trial, and ultimately increase sales.

Looking Ahead

We're thrilled to add another innovative beverage brand to our portfolio and look forward to helping Irished Up expand its presence throughout New York and New Jersey.

To our incredible team, thank you. Your dedication, passion, and commitment to excellence continue to make partnerships like this possible. We couldn't do it without you, and we're excited to embark on this journey together.

Here's to an exciting launch and a successful partnership with Irished Up. Welcome to the Hart Agency family!